Brand Strategy
Narrative
Copywriting
Advertising Campaign
Tone of voice
Social Media assets
Merchandise
Website
Discover Wanneroo – Our objective was clear, to reposition Wanneroo in the competitive tourism market, shedding any outdated stigmas and fostering a renewed sense of ‘desire and intrigue’ among potential visitors. We approached this challenge holistically, meticulously examining the overall brand and promotional strategies to create a compelling narrative that would resonate not only with residents but also with a broader audience.
The core of our approach was to infuse the brand with deeper meaning and narrative. We delved into the progressive developments that have transformed Wanneroo and are currently shaping its future. The result is a comprehensive guide that not only showcases the diverse landscapes and experiences but also communicates a compelling story that goes “Beyond Expectations.”
Our strategies encompassed a thoughtful blend of content, imagery/photography style, advertising campaigns, and even innovative ideas such as an Airbnb collaboration and merchandise. The goal was to create a brand that captivates and connects with individuals on a personal level, inspiring them to explore Wanneroo.
While the presented brand represents a significant milestone, we know that there is room for further development. Future endeavors will involve expanding on these ideas, strategies, and executions to ensure a sustained and impactful brand presence for Wanneroo in the tourism market. Our journey with Wanneroo has been one of discovery, transformation, and innovation. We invite all to immerse themselves in the entirety of the brand, appreciating how each element contributes to a harmonious and impactful whole. This project marks not just a rebranding effort but a commitment to revitalizing Wanneroo as a premier tourist destination that surpasses expectations.
