Brand identity
Copywriting
Motion
Print
Packaging
Digital Marketing
The Great Southern Wine Region of Western Australia is a land of profound contrasts, encapsulating the rich history of ancient origins, the innovation of local producers, and the limitless possibilities of vinification. The essence of this unique region is defined by its 2.6 billion-year-old landscape, sprawling across 1.7 million hectares. The goal of the branding design and development project was to encapsulate the dramatic significance, natural distinctiveness, and endless discovery inherent to the Great Southern Wine Region.
Discover Remarkable: Unearth Excellence – Naturally Distinct – Dramatic Significance – A Journey Begins – Endless Discovery. Leveraging the core message of “Discover Remarkable,” the brand emphasizes the region’s ancient origins, innovation, and future possibilities in vinification. “Unearth Excellence” serves as a powerful tagline, encapsulating the region’s geological significance and commitment to producing exceptional wines. The brand narrative communicates the region’s core values – celebrating diversity, embracing differences, and recognizing the dramatic significance of its landscapes and cultural heritage.
The branding design and development project successfully established the Great Southern Wine Region as a distinctive and remarkable destination in the wine industry. The brand identity resonates with the target audience, and the comprehensive strategy has contributed to increased visibility, both nationally and internationally. The project continues to support and promote regional producers, making the Great Southern Wine Region a prominent player on the global wine stage.
