Brand identity
Copywriting
Print
Portside Pantry, a take-away hospitality venue within Hilton Double Tree Perth, approached Identity to develop a distinctive brand identity that reflects its commitment to providing wholesome, delicious food for individuals on the go. The objective was to create a brand that resonates with the essence of the venue, and our team took a holistic approach to capture the spirit of Portside Pantry through a comprehensive branding strategy.
The naming of Portside Pantry was a result of extensive research and in-depth discussions within our creative team. The name “Portside Pantry” was chosen to evoke a sense of a charming Riverside locale where the venue originated. The term “Pantry” signifies a curated collection of fresh and flavorful ingredients, while “Portside” adds a touch of coastal charm, reflecting the venue’s welcoming and accessible nature.
At the heart of Portside Pantry is the belief that life’s best moments are meant to be savored and shared. Our creative team conceptualized the brand narrative around this philosophy, emphasizing the idea that Portside Pantry is not just a grab-and-go eatery but a place where customers can experience the joy of delicious, wholesome food amidst life’s busy yet fulfilling journey.
We crafted a visual identity that complements the brand story. The logo, color palette, and overall design elements evoke a sense of freshness, vibrancy, and accessibility. The visual identity is aimed at attracting a diverse audience while staying true to the brand’s commitment to quality and wholesomeness. The name, visual identity, and brand story collectively contribute to creating a unique and memorable experience for customers seeking convenience without compromising on taste and health. Portside Pantry is not just a take-away venue; it’s a destination for savoring life’s best moments on the go.
