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Identity Perth has been entrusted with the responsibility of designing and producing the Tourism WA Annual Report for numerous years. As the designated creative partner for TWA, our agency has played a crucial role in visually communicating the essence of Western Australia’s diverse and vibrant tourism landscape. With each passing year, the challenge is not only to maintain the high standards set in previous reports but also to interpret and represent the most up-to-date brand style for Tourism WA.
The primary objective of the annual report design is to showcase the achievements, milestones, and the unique attractions that make Western Australia a premier tourism destination. Our task is to create a visually stunning and informative document that captures the spirit of Western Australia while aligning with the evolving brand identity of Tourism WA.
Understanding the dynamic nature of Tourism WA’s brand, Identity Perth has dedicated significant efforts to interpret and integrate the most current brand style into the annual report design. This involves a comprehensive analysis of brand guidelines, messaging, and visual elements to ensure consistency and alignment with the overarching brand strategy.
Recognizing the power of visual storytelling, our design approach places a strong emphasis on large, beautiful photography showcasing the breathtaking landscapes, vibrant culture, and unique experiences that Western Australia has to offer. Each image is carefully selected to evoke emotions and immerse the reader in the diverse beauty of the region.
The result is an annual report that not only fulfills its informational purpose but also serves as a visual journey through Western Australia’s wonders. The report is a testament to the collaboration between Tourism WA and Identity Perth, showcasing the destination’s unique identity and inviting readers to explore the beauty and richness of Western Australia.
The ongoing partnership between Tourism WA and Identity Perth continues to evolve, adapting to the ever-changing landscape of tourism and design. The annual report stands as a tangible representation of the commitment to excellence, creativity, and the shared vision of promoting Western Australia as a must-visit destination.
