Brand identity
Copywriting
Motion
Print
Trophy
Digital Marketing
Our client, NightOwl Entertainment, a prominent entertainment and nightlife group in Australia, approached our team for the development of their online presence. The client provided us with basic brand elements, including a logo, specified colors, and font preferences, and sought our expertise in expanding and translating these elements into a comprehensive brand identity for their website.
The primary goal of this project was to create an engaging and visually appealing website that accurately represents Loop Club’s brand and enhances its online presence. Our tasks included expanding on the provided brand elements, developing image and text styles, establishing a hierarchy for content, and crafting compelling copy for the website. To enhance the visual appeal of the website, we developed a set of image styles that complemented the brand’s personality. This included selecting and editing high-quality images that conveyed the energetic and dynamic atmosphere of Loop Club. We ensured that these images aligned seamlessly with the established color palette.
The collaboration between our creative team and the client resulted in a vibrant and cohesive brand identity for Loop Club’s website. The website successfully captures the essence of the club through a dynamic combination of colors, fonts, images, and compelling copy. The user experience is immersive, reflecting the energy and excitement that patrons can expect when visiting Loop Club.
