Brand identity
Copywriting
Motion
Print
Trophy
Digital Marketing
The Great Southern Development Commission (GSDC) embarked on a comprehensive branding project to establish a robust visual identity that would effectively represent its mission, values, and aspirations. Recognizing the significance of a consistent and impactful brand presence, the GSDC sought the expertise of our creative agency to develop a compelling brand strategy and visual identity.
Our task for Great Southern Development differed from a traditional brand build since we had an existing logo and colour system to maintain. The primary objective was to create a brand that not only conveyed professionalism but also resonated with the community, fostering a deep understanding of the GSDC’s vision and values. The brand needed to be more than just a logo; it had to be a narrative that told the organization’s story in aspirational ways, connecting with a diverse audience.
We undertook a comprehensive approach to brand development, starting with the creation of a distinctive tone of voice. We crafted compelling copy, impactful taglines, and visual communications that captured the essence of the GSDC’s identity, embodying its core beliefs and objectives – all lead by the positioning statement “When you hand good people possibility, they do great things”.
The implementation of the new visual identity has resulted in a professional image for the GSDC, enhancing community understanding and engagement. The brand now serves as a powerful tool for storytelling, allowing the GSDC to communicate its mission to foster growth and business in the great southern in ways that resonate with a wide audience.
