Category: Print

Animation, Branding, Campaign, Digital, Print

State Buildings

| louc4u

State Makers 2023 Edition

01

WHAT WAS DELIVERED

Concept style and Strategy
Event Posters
Website Banners
Social Media Static & Animations
Digital GDN Adverts
In-venue Banners & Wall Graphics
Email Marketing

Experience the fusion of tradition and innovation with ‘State Makers 2023 Edition,’ a dynamic event brand for the State Buildings. Our project features hand-drawn illustrations and graphics tailored for each unique event under the ‘State Makers’ umbrella. Output assets encompass print, digital advertising, social media, and animations, promising a visually captivating and memorable experience.

At the heart of ‘State Makers 2023 Edition’ lies a meticulously crafted strategy and concept development process. Guided by a deep understanding of the State Buildings’ brand, the team’s approach involved extensive research, collaborative ideation sessions, and a keen focus on storytelling.

we like this one!

The result is a visually compelling and cohesive brand experience that celebrates individuality within a unified theme. From the initial conceptualization to the final execution, the brand is brought to life with a strategic blend of hand-crafted illustrations, graphics, and dynamic design elements, ensuring that ‘State Makers 2023 Edition’ is not just an event but a curated visual journey.

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Animation, Branding, Campaign, Digital, Print

Sterling Property

| lachy.robinson

Sterling Property

02

WHAT WAS DELIVERED

Brand identity
Copywriting
Naming
Motion
Tone of voice

Sterling Property, formerly operating under the LJ Hooker brand, is a leading commercial real estate agency specializing in premium commercial projects. Seeking a brand overhaul to better align with its commitment to excellence and innovation, Sterling Property initiated a comprehensive rebranding and design project.

The rebranding effort began with a strategic naming approach, resulting in the selection of “Sterling Property” to convey a sense of quality and sophistication. The visual identity transformation included a refined logo featuring clean lines, elegant typography, and a sophisticated color palette. The integration of deep green and metallic silver aimed to embody excellence and timelessness. This visual language was seamlessly extended across stationery, digital platforms, marketing materials, and physical spaces, ensuring a consistent and elevated brand experience.

The Sterling Property rebranding project successfully positioned the company as a distinguished player in the real estate industry. The cohesive branding strategy, encompassing the business name and collateral design, effectively communicates a commitment to premium property experiences and modern design. This strategic rebrand not only differentiates Sterling Property in a competitive market but also attracts a discerning clientele seeking the epitome of quality in commercial real estate. The brand stands as a compelling example of the transformative power of strategic rebranding in enhancing a company’s image and market position.

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Animation, Branding, Digital, Print, Website

Westend on Murray

| elly.litton

Westend on Murray

10

WHAT WAS DELIVERED

Brand identity
Copywriting
Motion
Print
Trophy
Digital Marketing

We were tasked with developing a brand for Westend on Murray, a property redevelopment project in Perth, with a focus on creating a high-end yet accessible brand. The primary goal was to attract a diverse range of professional clients seeking affordable access to the Perth CBD. The original address of 503 Murray Street was in need of a complete refresh.

In response to the client’s vision and the essence of the property, we proposed the name “Westend on Murray.” This name not only reflects the physical location of the property but also carries a sense of sophistication and prominence. “Westend” suggests a premium location, while “on Murray” adds a touch of elegance, creating a harmonious blend that aligns with the high-end, accessible ethos of the brand.

To encapsulate the versatility and potential within the Westend on Murray spaces, we crafted the positioning statement “A Symphony of Possibilities.” This phrase emphasizes the harmonious integration of diverse businesses and organizations within the property, symbolizing the dynamic and collaborative environment that the redevelopment offers. The word “symphony” conveys a sense of orchestrated excellence, showcasing the integration of different elements coming together in perfect harmony.

We successfully shaped the identity of Westend on Murray, by seamlessly marrying high-end sophistication with accessibility. With the new brand Westend on Murray has been established as a thriving community that not only benefits individual enterprises but also elevates the city of Perth. Stepping into Westend on Murray signifies entering a new era of business excellence within a distinctive and exceptional environment.

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Branding, Campaign, Digital, Print

Portside Pantry

| elly.litton

Portside Pantry

19

WHAT WAS DELIVERED

Brand identity
Copywriting
Print

Portside Pantry, a take-away hospitality venue within Hilton Double Tree Perth, approached Identity to develop a distinctive brand identity that reflects its commitment to providing wholesome, delicious food for individuals on the go. The objective was to create a brand that resonates with the essence of the venue, and our team took a holistic approach to capture the spirit of Portside Pantry through a comprehensive branding strategy.

The naming of Portside Pantry was a result of extensive research and in-depth discussions within our creative team. The name “Portside Pantry” was chosen to evoke a sense of a charming Riverside locale where the venue originated. The term “Pantry” signifies a curated collection of fresh and flavorful ingredients, while “Portside” adds a touch of coastal charm, reflecting the venue’s welcoming and accessible nature.

At the heart of Portside Pantry is the belief that life’s best moments are meant to be savored and shared. Our creative team conceptualized the brand narrative around this philosophy, emphasizing the idea that Portside Pantry is not just a grab-and-go eatery but a place where customers can experience the joy of delicious, wholesome food amidst life’s busy yet fulfilling journey.

We crafted a visual identity that complements the brand story. The logo, color palette, and overall design elements evoke a sense of freshness, vibrancy, and accessibility. The visual identity is aimed at attracting a diverse audience while staying true to the brand’s commitment to quality and wholesomeness. The name, visual identity, and brand story collectively contribute to creating a unique and memorable experience for customers seeking convenience without compromising on taste and health. Portside Pantry is not just a take-away venue; it’s a destination for savoring life’s best moments on the go.

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Animation, Branding, Digital, Print, Website

Decimal

| elly.litton

Decimal

22

WHAT WAS DELIVERED

Brand identity
Naming
Copywriting
Motion
Website

As the creative agency behind Decimal’s branding transformation, we embarked on a journey to capture the essence of their unparalleled expertise in the hospitality industry. With over two decades of dedicated service to Perth’s premier venues, Decimal approached us with the ambition to redefine their brand identity and solidify their position as industry leaders.

Our first step was to encapsulate the brand’s core values and expertise in a name that would resonate with both the team at Decimal and their clientele. After careful consideration, we settled on the name ‘Decimal,’ a word that not only reflects precision and accuracy but also alludes to the nuanced world of numbers—a perfect fit for a brand deeply ingrained in financial services. Understanding that Decimal was not just another accounting firm but a pivotal partner in the success of hospitality businesses, we crafted the brand positioning statement: “We are Hospitality Summed Up.” This succinct yet powerful statement captures the comprehensive nature of Decimal’s services and their unique ability to blend financial acumen with an intrinsic understanding of the dynamic hospitality industry.

Our creative concept revolved around the idea of a dance—symbolizing the delicate balance between the art and science of running a thriving hospitality business. The logo, with its sleek and modern design, embodies the precision associated with the name ‘Decimal.’ The color palette was carefully chosen to evoke a sense of fun, trust, and vibrancy, aligning with Decimal’s commitment to excellence.

we like this one!

To extend the brand’s identity across various touchpoints, we developed a suite of collateral that included business cards, letterheads, and a dynamic website. Through strategic naming, a compelling brand positioning statement, and cohesive design elements, we successfully transformed Decimal into a brand that not only stands out in the competitive market but also authentically represents the unparalleled services they offer to the vibrant world of hospitality.

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Animation, Branding, Campaign, Digital, Print

Cape Arid

| lachy.robinson

Cape Arid Rooms​

07

WHAT WAS DELIVERED

Brand identity
Copywriting
Motion
Print
Packaging
Digital Marketing

Cape Arid Rooms, nestled in the south-eastern wing of the historic State Buildings in Perth, Australia, is an elegant venue housing COMO The Treasury’s celebrated afternoon tea. The space, with its interconnected rooms, high ceilings, and artistic embellishments, draws inspiration from the renowned Western Australian artists Alex and Philippa Nikulinsky’s Cape Arid Collection. The branding for Cape Arid Rooms aims to capture the essence of Western Australia’s natural beauty and cultural heritage. It seeks to evoke a sense of warmth, elegance, and connection to the artistic spirit that defines the venue.

The branding design draws inspiration from the Cape Arid Collection, incorporating elements of watercolor and ink strokes in a sophisticated and contemporary manner. The color palette reflects the rich hues found in Western Australia’s landscapes, with warm earthy tones and subtle nods to the vibrant flora depicted in the Nikulinskys’ artwork. The choice of typography reflects a blend of tradition and modernity, mirroring the historical significance of the State Buildings and the contemporary atmosphere of Cape Arid Rooms. Elegant and legible fonts are employed to enhance the overall brand sophistication.

A regular feature of Cape Arid Rooms is the afternoon tea series that take customers on a journey through the region with inspired teas, menu selections and artwork. Each series requires custom hand-painted illustrations of the menu items that are transformed into printed menus, social media assets, animations and promotional materials.

The branding design and development of Cape Arid Rooms successfully blend art, culture, and culinary excellence. The harmonious integration of the Nikulinskys’ Cape Arid Collection into the brand identity creates a unique and memorable experience for visitors, inviting them to indulge in the rich artistic and gastronomic heritage of Western Australia. Cape Arid Rooms stands as a testament to the power of branding in conveying a narrative that transcends visual aesthetics, providing a delightful afternoon indulgence like no other.

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Animation, Branding, Campaign, Digital, Print

City of Wanneroo

| lachy.robinson

City of Wanneroo

04

WHAT WAS DELIVERED

Brand identity
Copywriting
Naming
Motion
Tone of voice

Embarking on a transformative journey, our creative agency has eagerly accepted the challenge to redefine the identity of the City of Wanneroo. The objective is clear – breathe new life into a city rich with history, diversity, and community spirit. Our mission is to encapsulate these elements in a fresh, cohesive brand that resonates with residents and captures the attention of the broader public.

At the heart of the rebranding effort is the iconic Kangaroo Paw flower, a symbol deeply rooted in the city’s identity. Our approach to modernizing the original logo silhouette was a delicate balance between honoring tradition and embracing progress. The Kangaroo Paw, with its distinctive shape and intricate details, now takes on a sleek and contemporary form. Streamlined lines and a cleaner silhouette bring a sense of modernity, while retaining the essence of the flower’s unique beauty.

As a creative agency, it has been our privilege to be entrusted with the rebranding of the City of Wanneroo. Our journey is not just about creating a new identity; it’s about shaping a narrative that resonates with the heart and soul of this vibrant community. Together, we’re transforming Wanneroo into more than just a place – it’s becoming a symbol of unity, pride, and forward momentum.

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Animation, Branding, Digital, Print

PowerPlay: Socials & Promo Videography

| lachy.robinson

PowerPlay

05

WHAT WAS DELIVERED

Brand identity
Naming
Copywriting
Motion
Website

As the creative agency behind Decimal’s branding transformation, we embarked on a journey to capture the essence of their unparalleled expertise in the hospitality industry. With over two decades of dedicated service to Perth’s premier venues, Decimal approached us with the ambition to redefine their brand identity and solidify their position as industry leaders.

To extend the brand’s identity across various touchpoints, we developed a suite of collateral that included business cards, letterheads, and a dynamic website. Through strategic naming, a compelling brand positioning statement, and cohesive design elements, we successfully transformed Decimal into a brand that not only stands out in the competitive market but also authentically represents the unparalleled services they offer to the vibrant world of hospitality.

To extend the brand’s identity across various touchpoints, we developed a suite of collateral that included business cards, letterheads, and a dynamic website. Through strategic naming, a compelling brand positioning statement, and cohesive design elements, we successfully transformed Decimal into a brand that not only stands out in the competitive market but also authentically represents the unparalleled services they offer to the vibrant world of hospitality.

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Animation, Branding, Campaign, Digital, Print, Website

Discover Wanneroo

| lachy.robinson

Discover Wanneroo

03

WHAT WAS DELIVERED

Brand Strategy
Narrative
Copywriting
Advertising Campaign
Tone of voice
Social Media assets
Merchandise
Website

Discover Wanneroo – Our objective was clear, to reposition Wanneroo in the competitive tourism market, shedding any outdated stigmas and fostering a renewed sense of ‘desire and intrigue’ among potential visitors. We approached this challenge holistically, meticulously examining the overall brand and promotional strategies to create a compelling narrative that would resonate not only with residents but also with a broader audience.

The core of our approach was to infuse the brand with deeper meaning and narrative. We delved into the progressive developments that have transformed Wanneroo and are currently shaping its future. The result is a comprehensive guide that not only showcases the diverse landscapes and experiences but also communicates a compelling story that goes “Beyond Expectations.”

Our strategies encompassed a thoughtful blend of content, imagery/photography style, advertising campaigns, and even innovative ideas such as an Airbnb collaboration and merchandise. The goal was to create a brand that captivates and connects with individuals on a personal level, inspiring them to explore Wanneroo.

While the presented brand represents a significant milestone, we know that there is room for further development. Future endeavors will involve expanding on these ideas, strategies, and executions to ensure a sustained and impactful brand presence for Wanneroo in the tourism market. Our journey with Wanneroo has been one of discovery, transformation, and innovation. We invite all to immerse themselves in the entirety of the brand, appreciating how each element contributes to a harmonious and impactful whole. This project marks not just a rebranding effort but a commitment to revitalizing Wanneroo as a premier tourist destination that surpasses expectations.

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Branding, Campaign, Digital, Print

Great Southern Wine Region

| lachy.robinson

Great Southern Wine Region​

08

WHAT WAS DELIVERED

Brand identity
Copywriting
Motion
Print
Packaging
Digital Marketing

The Great Southern Wine Region of Western Australia is a land of profound contrasts, encapsulating the rich history of ancient origins, the innovation of local producers, and the limitless possibilities of vinification. The essence of this unique region is defined by its 2.6 billion-year-old landscape, sprawling across 1.7 million hectares. The goal of the branding design and development project was to encapsulate the dramatic significance, natural distinctiveness, and endless discovery inherent to the Great Southern Wine Region.

Discover Remarkable: Unearth Excellence – Naturally Distinct – Dramatic Significance – A Journey Begins – Endless Discovery. Leveraging the core message of “Discover Remarkable,” the brand emphasizes the region’s ancient origins, innovation, and future possibilities in vinification. “Unearth Excellence” serves as a powerful tagline, encapsulating the region’s geological significance and commitment to producing exceptional wines. The brand narrative communicates the region’s core values – celebrating diversity, embracing differences, and recognizing the dramatic significance of its landscapes and cultural heritage.

The branding design and development project successfully established the Great Southern Wine Region as a distinctive and remarkable destination in the wine industry. The brand identity resonates with the target audience, and the comprehensive strategy has contributed to increased visibility, both nationally and internationally. The project continues to support and promote regional producers, making the Great Southern Wine Region a prominent player on the global wine stage.

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