Great Southern Development Commission

Great Southern Development Commission

09

WHAT WAS DELIVERED

Brand identity
Copywriting
Motion
Print
Trophy
Digital Marketing

 

The Great Southern Development Commission (GSDC) embarked on a comprehensive branding project to establish a robust visual identity that would effectively represent its mission, values, and aspirations. Recognizing the significance of a consistent and impactful brand presence, the GSDC sought the expertise of our creative agency to develop a compelling brand strategy and visual identity.

Our task for Great Southern Development differed from a traditional brand build since we had an existing logo and colour system to maintain. The primary objective was to create a brand that not only conveyed professionalism but also resonated with the community, fostering a deep understanding of the GSDC’s vision and values. The brand needed to be more than just a logo; it had to be a narrative that told the organization’s story in aspirational ways, connecting with a diverse audience.

We undertook a comprehensive approach to brand development, starting with the creation of a distinctive tone of voice. We crafted compelling copy, impactful taglines, and visual communications that captured the essence of the GSDC’s identity, embodying its core beliefs and objectives – all lead by the positioning statement “When you hand good people possibility, they do great things”.

The implementation of the new visual identity has resulted in a professional image for the GSDC, enhancing community understanding and engagement. The brand now serves as a powerful tool for storytelling, allowing the GSDC to communicate its mission to foster growth and business in the great southern in ways that resonate with a wide audience.

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Export Awards

WHAT WAS DELIVERED

Event identity
Copywriting
Motion
Print
Trophy concept
Digital Marketing

Now in its 35th year, the Western Australian Export Awards recognises the success of local companies and provides a platform to raise the profile of the State’s industry sectors and export capabilities. Identity was engaged to reimagine this event in a new light. Concept styling and category strategy employed within the brand and executions truly celebrates this special anniversary. The vibrant colours and 3D elements came to life at the event through lighting, pratical pieces and printed collateral.

13 award categories were open for application, showcasing the State’s diverse range of exports. Each category had it’s own unique colour that contributed to a wide ranging palette. All category colours still worked in harmony with the main event purples, blues and pinks. Simply diversity in awards, diversity of colour. This holistic approach to brand and event concept development rose above token embellishments, creating an immersive and memorable experience for attendees. Identity’s strategic sense ensured that every facet of the WA Export Awards 2023 seamlessly reflected the spirit of innovation, resilience, and success that has characterized Western Australia’s export landscape.

We are thrilled to celebrate the remarkable success of the WA Export Awards 2023, made possible through our collaboration with JTSI. Our graphics, motion design, and conceptual contributions played a vital role in exceeding expectations and bringing the event’s vision to life. Congratulations to JTSI, we are honored to have contributed to an event that not only showcased the excellence of Western Australia’s export sector but also demonstrated the power of effective collaboration and innovative design.

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Malt Shovel: Meet the Brewers

WHAT WAS DELIVERED

Videography
Motion

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Print Hall Website

WHAT WAS DELIVERED

Brand identity
Motion
Print
Trophy
Digital Marketing

The Print Hall Hospitality Venue, nestled in the heart of Perth’s Central Business District, approached Identity Perth for the design and development of their official website. The goal was to create a digital presence that seamlessly reflects the venue’s sophistication and diverse offerings while providing a user-friendly experience for patrons and potential customers.

The Print Hall Hospitality Venue website project encompassed a comprehensive design and development process led by Identity Perth. Leveraging existing assets such as the logo and copy provided by Print Hall, our team expanded upon these elements to create a visually cohesive and user-friendly platform. This involved meticulous research, wireframing, and prototyping for optimal user experience, coupled with the integration of reservation systems and robust testing across devices.

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The Camfield

WHAT WAS DELIVERED

Brand identity
Copywriting
Print
Digital Marketing

 

In 2018, our creative agency embarked on an exciting journey with The Camfield, a burgeoning hospitality venue located at the base of Optus Stadium in Perth. The client’s vision was clear – establish The Camfield not just as a pub but as an iconic destination, renowned for its grandeur, versatility, and inclusive atmosphere.

The Camfield’s transformation into Australia’s Largest Pub was not just a visual spectacle; it was a curated brand experience. The strategic positioning, visually captivating identity, and targeted campaigns successfully propelled The Camfield into the limelight, establishing it as a landmark venue in Perth’s hospitality scene.

Through thoughtful exploration, strategic branding, and engaging campaigns, we brought The Camfield’s vision to life. Today, as patrons revel in the grandeur of Australia’s Largest Pub, we take pride in having played a pivotal role in crafting a brand that goes beyond the ordinary, embracing the extraordinary spirit of The Camfield.

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Loop Website

WHAT WAS DELIVERED

Brand identity
Copywriting
Motion
Print
Trophy
Digital Marketing

Our client, NightOwl Entertainment, a prominent entertainment and nightlife group in Australia, approached our team for the development of their online presence. The client provided us with basic brand elements, including a logo, specified colors, and font preferences, and sought our expertise in expanding and translating these elements into a comprehensive brand identity for their website.

The primary goal of this project was to create an engaging and visually appealing website that accurately represents Loop Club’s brand and enhances its online presence. Our tasks included expanding on the provided brand elements, developing image and text styles, establishing a hierarchy for content, and crafting compelling copy for the website. To enhance the visual appeal of the website, we developed a set of image styles that complemented the brand’s personality. This included selecting and editing high-quality images that conveyed the energetic and dynamic atmosphere of Loop Club. We ensured that these images aligned seamlessly with the established color palette.

The collaboration between our creative team and the client resulted in a vibrant and cohesive brand identity for Loop Club’s website. The website successfully captures the essence of the club through a dynamic combination of colors, fonts, images, and compelling copy. The user experience is immersive, reflecting the energy and excitement that patrons can expect when visiting Loop Club.

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Revolution PT Studios

WHAT WAS DELIVERED

Brand identity
Copywriting
Campaign
Print

Revolution PT Studios, a dynamic personal training franchise in the UK, approached Identity with a vision to transform their brand. Focused on delivering personalized fitness experiences, Revolution PT Studios sought a brand that would resonate with a diverse audience, reflecting their commitment to innovation and excellence in the fitness industry.

 

Revolution PT Studios faced stiff competition in the ever-evolving fitness market. The challenge was to create a compelling brand identity that would not only stand out but also communicate the brand’s unique selling propositions in a crowded marketplace. The objective was to build a brand that conveyed a sense of empowerment, community, and fitness solutions for everyone. To answer the brief, we crafted a modern and dynamic logo that symbolized movement, strength, and progress. The color palette was carefully chosen to evoke energy, trust, and professionalism. Designing marketing collateral, including business cards, billboards, and digital assets, to ensure a cohesive and visually compelling brand presence across all touchpoints.

The collaboration between Revolution PT Studios and Identity resulted in a successful brand transformation. The new identity not only reflects the essence of the franchise but also positioned it as a revolutionary force in the UK fitness landscape. This brand build highlights the power of strategic branding in enhancing market visibility and fostering business growth.

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Mambakoort Mindarie

WHAT WAS DELIVERED

Concept style and Strategy
Event Posters
Website Banners
Social Media Static & Animations
Digital GDN Adverts
In-venue Banners & Wall Graphics
Email Marketing

The creation of promotional assets for the Mambakoort Mindarie event posed a unique challenge and an exciting opportunity for our design team. The event, themed around the convergence of light and dark, promised an immersive experience through vibrant art projections by Kambarni onto boats at The Marina, Mindarie. Our task was to encapsulate the essence of this mesmerising event and convey its vibrancy and diversity through a range of promotional materials.

The primary visual elements of the promotional assets revolved around Kambarni’s bold and colorful artworks. These visuals, inspired by the projections onto boats, became the backbone of our design. The use of gradients, blending light and dark hues, symbolized the thematic core of the event. Boat silhouettes adorned with Kambarni’s art served as a recurring motif, establishing a visual continuity across various assets.

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By integrating Kambarni’s vibrant artwork and thematic elements, our designs aimed to not only attract attendees but also evoke the immersive experience that awaited them at The Marina, Mindarie. The dynamic interplay of light and dark, as seen in the projections, became a visual language that tied together all promotional materials, creating a cohesive and impactful campaign for this vibrant and free five-night event.

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The Breakwater Website

WHAT WAS DELIVERED

Brand identity
Copywriting
Motion
Print
Trophy
Digital Marketing

“The Breakwater,” an upscale hospitality venue nestled in the scenic Hillary’s Marina, sought to elevate its online presence through the creation of a dynamic and user-friendly website. The goal was to capture the essence of the venue’s unique atmosphere, offerings, and its prime waterfront location.The project kicked off with the incorporation of existing design elements, including The Breakwater’s logo and carefully crafted copy. These served as the foundation for the website’s visual identity and narrative.

The Breakwater’s website became a virtual extension of the venue, attracting a broader audience and serving as a comprehensive guide for both locals and tourists. The website design, enriched with captivating visuals and coherent branding elements, elevated The Breakwater’s brand perception, aligning it with its upscale and vibrant identity. With Identity Perth managing the ongoing updates and content additions, The Breakwater’s website remains dynamic, always reflecting the latest offerings, events, and promotions.

The design and development of The Breakwater’s website were a harmonious blend of creative vision, digital expertise, and a commitment to providing an immersive online experience. The result is a website that mirrors the venue’s charm, inviting patrons to explore, connect, and experience The Breakwater’s unique hospitality in the heart of Hillary’s Marina, Perth, WA.

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