Brand identity
Copywriting
Motion
Print
Packaging
Digital Marketing
Cape Arid Rooms, nestled in the south-eastern wing of the historic State Buildings in Perth, Australia, is an elegant venue housing COMO The Treasury’s celebrated afternoon tea. The space, with its interconnected rooms, high ceilings, and artistic embellishments, draws inspiration from the renowned Western Australian artists Alex and Philippa Nikulinsky’s Cape Arid Collection. The branding for Cape Arid Rooms aims to capture the essence of Western Australia’s natural beauty and cultural heritage. It seeks to evoke a sense of warmth, elegance, and connection to the artistic spirit that defines the venue.
The branding design draws inspiration from the Cape Arid Collection, incorporating elements of watercolor and ink strokes in a sophisticated and contemporary manner. The color palette reflects the rich hues found in Western Australia’s landscapes, with warm earthy tones and subtle nods to the vibrant flora depicted in the Nikulinskys’ artwork. The choice of typography reflects a blend of tradition and modernity, mirroring the historical significance of the State Buildings and the contemporary atmosphere of Cape Arid Rooms. Elegant and legible fonts are employed to enhance the overall brand sophistication.
A regular feature of Cape Arid Rooms is the afternoon tea series that take customers on a journey through the region with inspired teas, menu selections and artwork. Each series requires custom hand-painted illustrations of the menu items that are transformed into printed menus, social media assets, animations and promotional materials.
The branding design and development of Cape Arid Rooms successfully blend art, culture, and culinary excellence. The harmonious integration of the Nikulinskys’ Cape Arid Collection into the brand identity creates a unique and memorable experience for visitors, inviting them to indulge in the rich artistic and gastronomic heritage of Western Australia. Cape Arid Rooms stands as a testament to the power of branding in conveying a narrative that transcends visual aesthetics, providing a delightful afternoon indulgence like no other.
