The primary goal of this project was to create an engaging and visually appealing website that accurately represents Loop Club’s brand and enhances its online presence. Our tasks included expanding on the provided brand elements, developing image and text styles, establishing a hierarchy for content, and crafting compelling copy for the website. To enhance the visual appeal of the website, we developed a set of image styles that complemented the brand’s personality. This included selecting and editing high-quality images that conveyed the energetic and dynamic atmosphere of Loop Club. We ensured that these images aligned seamlessly with the established color palette.

The Breakwater’s website became a virtual extension of the venue, attracting a broader audience and serving as a comprehensive guide for both locals and tourists. The website design, enriched with captivating visuals and coherent branding elements, elevated The Breakwater’s brand perception, aligning it with its upscale and vibrant identity. With Identity Perth managing the ongoing updates and content additions, The Breakwater’s website remains dynamic, always reflecting the latest offerings, events, and promotions.